A little reminder from last week's post:
Tiger Woods will be the focal point of a national consumer experience whereby golf fans will be able to tune in live to www.nikegolf.com as Woods provides his insights on how he approaches the game, golf equipment and other topics of interest. Wonder if anyone will ask about his swing, his equipment or his coach, Hank Haney, in light of his recent sub-par (for him) outings.
Fans will be able to talk live with Tiger from eight different cities from 7-8 p.m. tonight. Other fans can watch the discussion live on nikegolf.com
“I enjoy an opportunity to speak directly to golf fans. It’s cool to be able to do it through the cutting-edge technology of the web,” said Woods, participating in this week's Players Championship in Jacksonville, Fla. “We are going to have a fun time and I look forward to sharing my views about different facets of the game,” said Woods.
“Tiger Web Talkback” is one part of a Nike Golf full-day consumer experience that will take place at eight stores in the U.S. In each of the eight locations, Nike Golf will be conducting equipment demos, long drive contests, footwear try-ons and in-store special offers. In addition to “Tiger Web Talkback,” consumers will also be able to hit Nike’s new adjustable driver, the SQ DYMO STR8-FIT.
“This is going to be a unique experience for consumers to interlace with our brand, to be inspired by Tiger, and to ignite their passion for golf,” said Mike Francis, U.S. General Manager of Nike Golf. “We are able to do this on a broad-reaching scale around the globe by taking advantage of the real-time, cutting-edge technology available today on the web.”
The eight stores are:
Ø Dicks Sporting Goods – Washington, D.C.
Ø Edwin Watts Golf – Palm Beach Gardens, Florida
Ø Evanston Country Club – Skokie, Illinois
Ø Golfsmith – Houston, Texas
Ø Golf Galaxy – Woodbury, Minnesota
Ø Haggin Oaks – Sacramento, California
Ø Harbor Links – Port Washington, New York
Ø Presidio Golf Course – San Francisco, California
Tuesday, May 12, 2009
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